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Español1. Favorable factors
(1) The automobile industry has become a pillar industry of the national economy, and industrial policy support is relatively large.
As one of the pillar industries in China, the automobile industry involves a wide range of industries, with a long and long industrial chain, and has a great role in driving related industries. Previously, in the forum on China’s independent automobile technology and product achievements exhibition held in Beijing, the Ministry of Commerce’s Market System Construction Department Leaders said that China's auto retail sales, especially for auto sales above designated size, accounted for 27% of total social consumer goods. In other words, if the social consumption is 1 yuan, 0.27 yuan is contributed by the car. Therefore, the automobile industry plays an increasingly important role in the growth of the national economy, the improvement of people's living standards, and the promotion of consumption. In recent years, the state has introduced a series of industry promotion policies that have effectively promoted automobile sales. With the support of national industrial policies, China's automobile and parts industry will maintain steady growth.
(2) The continued improvement of the macro economy has provided a solid growth foundation for the automotive industry.
The development of China's auto industry is closely related to the macroeconomic trend, and the two trends are highly consistent. Since 1999 (except 2008), China's automobile sales have continued to grow with the steady growth of GDP, and the average annual sales growth is close to 20%. Affected by the financial crisis, China's automobile sales growth suddenly dropped to 6.7% in 2008, but after China's economy achieved a V-shaped reversal in 2009, automobile consumption was ahead of GDP and achieved a high growth rate of 46.15% (2009 China's GDP) The increase was 8.7%). In 2010, China's GDP growth rate was 10.3%, and car sales increased by 32%. It can be seen that, except for the special situation in 2008, the growth rate of China's automobile sales has maintained a certain linear relationship with the growth rate of GDP.
By 2020, China has been in the stage of “industrialization and urbanization”. At this stage, China's macro economy will maintain a relatively fast growth rate. It is expected that China's GDP will maintain a growth rate of more than 8% from 2010 to 2020. The continued improvement of the macro economy will provide a solid economic foundation for the development of China's automobile industry.
(3) China has entered a golden period of rapid growth in automobile demand, and the market space is huge.
China's current per capita car ownership is relatively low. In 2009, the number of passenger cars in China was 33.4, which is a big gap compared with the international average of 1,000 people. Compared with the saturation level of 500 people in the developed countries, the gap is even worse. Big. According to the experience of developed countries, when the number of thousand people is less than 140-150 vehicles, the growth rate of car sales will remain relatively high; after that, the growth rate of car sales will slow down; when the number of thousand people reaches 300, the car Demand is converted from first purchase to update. The number of passenger vehicles in China is in the initial stage of growth, and the market for passenger cars is huge.
(4) Localization of auto parts procurement brings development opportunities
At present, the well-known automakers in the world have basically set up factories in China, and the competition among OEMs has become increasingly fierce, which has led to an acceleration of the domestic vehicle renewal cycle, which has caused more and more OEMs to be forced to switch. Looking for domestic parts suppliers. Luo Baihui, secretary general of the International Model Association, pointed out that the localization of auto parts procurement will bring development opportunities to Chinese auto parts companies including seat companies. With the advantages of geography and cost, local seat companies will gain more development opportunities, and will learn advanced production and management experience in cooperation with large international and domestic well-known manufacturers, which will greatly promote domestic car seats. The development of the chair enterprise has enhanced the position of the local car seat enterprises in the global parts manufacturing.
(5) The rapid development of self-owned brand automakers is conducive to the growth of Chinese auto seat companies
Domestic independent brand cars have performed outstandingly in recent years, and their market share has steadily increased. Luo Baihui, secretary-general of the International Model Association, believes that due to various factors such as geography, cost and product structure, most of the seat functional parts suppliers of independent brand automakers are local enterprises. During the years of cooperation, the whole process The car factory has established a stable supply chain, and has integrated and perfected its business system, forming a cluster of local auto industries centered around the automakers and surrounding core suppliers. The development and growth of self-owned brand automakers will directly drive the development of this industrial cluster and provide a huge space for the development of local seat enterprises. On the other hand, local seat companies have continued to improve over the years, gradually narrowing the gap with foreign advanced enterprises, which has promoted the development of domestic independent brand automakers to a certain extent, and then promoted the local seat enterprises themselves. The development, so reciprocating, benign cycle.
2. Unfavorable factors
(1) The average size of car seat functional parts is small
According to the statistics of the Body Accessories Committee, the size of China's car seat functional parts industry in 2010 was 7.5 billion yuan, and the number of production enterprises exceeded 400. The largest aircraft of China Aviation Precision Machinery in 2010 had revenue of 537 million yuan, and the car seat assembly enterprise. In comparison, China's car seat functional parts companies have a large number, the scale is generally small, and the industry concentration is low, thus weakening the bargaining power of upstream and downstream industries.
(2) The overall level of equipment in the car seat enterprise is behind
Luo Baihui, secretary general of the International Model Association, believes that due to the overall development level of China's equipment industry, most of the local car seat enterprises have low automation, low digitization, poor precision and stability, and advanced molds produced in Europe or Japan. Manufacturing equipment and stamping equipment are expensive, and many small-scale enterprises are unable to purchase, resulting in a large gap between the equipment level of the industry and the manufacturing power, and also lead to the gap in product quality.
(3) Low level of technological innovation and lack of professional talents
According to Luo Baihui, the secretary-general of the International Model Association, at present, domestic car seat companies generally have fewer patents, and most of them do not even have patents. Take the seat functional parts enterprise as an example, the company has 128 patents, 24 AVIC fine machines, 23 delivery shares, 22 Xiangyang recliner factory, 9 Zhongxiang Xianghe Precision Industry Co., Ltd., Changzhou Huayang There are 3 auto accessories companies, and other companies have fewer patents. Although most car seat functional products have already achieved local production, the core technology is poorly understood.
Among the professional car seat parts companies in China, there are few professionals who can master CAD/CAE/CAM mold design software, especially those who master CAE analysis and design technology. In addition, senior technicians and technicians are also seriously lacking. The absorption and application of advanced production technology by enterprises is slow, the ability to develop and innovate is weak, and the scientific and technological achievements are slow to transform into productivity. The lack of high-end talent has been recognized by the industry as an important "bottleneck" that restricts the development of the industry.
(4) Cooperation between vehicle and seat parts companies needs to be strengthened
In recent years, China's vehicle manufacturers and seat parts companies have developed greatly, and they are interdependent and relatively independent. The strength of the whole vehicle enterprise is strong, and the decision of new product development is mastered. The seat parts enterprise develops new products according to the needs of the whole vehicle enterprise. There are many seat parts companies. Except for a small number of enterprises, most of them are small in scale, and the competition among enterprises is fierce. It is difficult to get the support of vehicle manufacturers in terms of technology and capital, so that the overall level of the seat parts industry is low. Only the whole vehicle enterprise and the seat parts enterprise will be closely united, re-integrated, enhance the competitiveness of the parts and components enterprises, develop the development of the parts and components products, and realize the advanced development of the parts and components, so that they can promote each other and jointly improve and promote the Chinese automobile industry. Faster and better development.
