Bus brand goes to the high-end market

For a long time, in the Chinese market, foreign brands have dominated the mid- to high-end market, while Chinese local brands have concentrated in the low-end market. How to stand out in the fierce market competition is a major issue facing all Chinese brand car companies.

Fortunately, under the efforts of a number of Chinese bus companies such as Higer Bus, the Chinese auto industry has established a good international image and established a good reputation through market support, brand output and service follow-up in overseas markets. Chinese bus brands have become market forces not only in the Middle East, Asia, Africa, South America and other markets where there is no independent bus industry, but also occupy an increasingly important market position in developed countries in Europe.

In 2015, Haige Bus achieved an export of 3,863 units and an export value of US$320 million. The export of passenger cars increased by 10 countries including Italy, and the market in the Philippines and Tanzania increased significantly. By the end of 2015, Hager Bus has been exported to 108 countries and regions, and its overseas holdings have exceeded 34,000 units, making it an important force for Chinese passenger cars to go global.

Facing the future, Haige Bus will continue to increase investment in overseas markets, further enhance the international status of Haige Bus, and further increase the market share of high-end passenger cars such as Europe. The Chinese bus manufacturing company whose brand value is rising is being China. Self-owned brand auto companies have drawn a path from big to strong and from China to the world.

Brand value is the core part of brand management and an important indicator that brands are different from similar competitors. With the opening of the 13th Five-Year Plan, under the leadership of brand strategy, the Chinese bus brand focuses on brand planning, product research and development, brand building, etc., and continues to increase the cultivation of independent brands, and continuously achieve breakthroughs in business performance to ensure that brand value has been improved year after year. It can be seen that the Chinese bus brand is moving forward with the goal of “building a higher quality product and realizing the branding of Chinese manufacturing to the world”.