Characteristics of Long-distance Highway Bus Market in the First Half of 2018 and Analysis of Future Competition Countermeasures

According to the data of the China Automobile Association, the cumulative sales of passenger cars in the first half of 2018 was nearly 230,000, an increase of nearly 5.2% year-on-year. The long-distance road passenger car of 9 meters or more has accumulated 27,902 vehicles in January-June, down 10.8% year-on-year. In the same period of the overall passenger car market, the long-distance road bus market is obviously in a downturn, but its characteristics are still very clear. Now, the characteristics of the long-distance road bus market in the first half of 2018 and the countermeasures for future market competition are analyzed.

I. Analysis of the characteristics of long-distance highway passenger car market in the first half of 2018

Features 1. 11-12 meters is the most heavily subdivided model in the long-distance road passenger car market, with a weight loss of nearly 1 percentage point year-on-year; the 10-11 meter weight is second, the largest increase year-on-year.

According to the latest information on the card, the length and sales statistics of the long-distance road bus market in June 2018